Background
Sarah lives near the lake year-round and follows it closely on Lake Pulse. As a freemium member, she receives alerts and checks in on updates, but she often notices things firsthand — changes in water color, heavy weed growth in a cove, or increased activity at a public access point. She wants to contribute, not just observe.
The Challenge
Sarah can see alerts and updates, but she feels limited:
- She can’t share photos of what she’s seeing on the water
- She can’t document local conditions in real time
- She can’t comment on or discuss observations shared by others
- She hears references to a “lake health scorecard,” but can’t see it herself
- As a result, valuable on-the-ground insight stays fragmented or informal.
How the Basic Membership Helps
Sarah upgrades to the Lake Pulse Basic membership, which unlocks two critical capabilities:
- Post photos and create lake posts: Sarah can upload photos, share observations, and create posts tied directly to the lake. This turns informal observations into shared, documented knowledge.
- Comment and engage with others: She can comment on photos and posts from other members, ask questions, and add context — creating real dialogue around lake conditions.
- View the Lake Health & Safety Scorecard: Sarah gains access to the lake’s Health & Safety Scorecard, giving her a clear, high-level view of current conditions and how the lake is performing over time.
Outcome
With a Basic membership:
- Sarah moves from passive awareness to active participation
- Local observations are captured and shared, not lost
- Conversations about the lake are grounded in real conditions
- She understands the lake’s health at a glance through the scorecard
- The lake community becomes more informed and connected
Basic Membership Value Summary
The Basic membership is for people who want to participate, not just follow. It provides:
- Ability to post photos and create lake posts
- Commenting and discussion with other members
- Access to the Lake Health & Safety Scorecard